An institutional video is an audio-visual marketing strategy that lasts approximately 5-8 minutes and becomes the best cover letter for a company.
Through it, suppliers, current and potential customers, all the products and services of a company, as well as the facilities, history, values and ideals that characterize the company, are presented in an attractive way.
There is no more effective way to attract potential investors than a corporate video that exposes the objectives, strengths and vision of a company in an entertaining, concise and clear way. In addition, it is a very useful tool to obtain financial support from banking entities.
In today’s highly competitive market, an institutional video is an innovative way to attract attention and make a difference from the competition.
A text that contained all the information we wanted to highlight about a company would probably be very long and take a long time to read. On the other hand, institutional videos can present that same information in a dynamic and interesting way, achieving, through an audio-visual language, that the message that the company wants to convey reaches the recipients more quickly and effectively.
Through an institutional video, information about the company can be transmitted clearly and simply, while achieving a much greater impact than that which would be achieved using only written language.
The image that a company has before customers, suppliers and financial entities is essential to achieve successful performance.
In this sense, an institutional video can be essential to enhance and reaffirm the seriousness of a company, helping to capture the attention of potential consumers and consolidate its position in a demanding, competitive and changing market.